Community

Community with Kristina Bartold is a podcast for entrepreneurs, small business owners, and content creators eager to grow their businesses, expand their networks, and master community building; both online (through social media and podcasting) and in person (via live events and networking). If you’re looking to increase your sales on social media, grow your podcast audience, or build stronger connections, this show is for you.

Every week, Kristina Bartold shares expert insights on community building, social media growth, organic social media strategies, and podcast management. Whether you're a seasoned entrepreneur or just starting out, Kristina provides actionable advice to help you stay ahead of the game and grow your business and community in today’s digital landscape.

Community with Kristina Bartold answers key questions like:

How do I launch and grow a podcast that attracts my ideal audience and builds trust?
How can I create podcast episodes that people will actually download?
What are the best strategies for growing my podcast on social media?
Which social media trends should I pay attention to?
How can I build a more engaged audience on Instagram, LinkedIn, and Facebook?
How do I grow my following organically without relying on paid ads?
How can I leverage my online presence to land sponsorships and collaborations?
How can I maximize my investment in live events to grow my business?

With Kristina’s personal experience scaling a 7-figure marketing agency, The Social Snippet, and running 200-person events with High Vibe Women, you’ll get a mix of tactical solo episodes and authentic interviews with industry leaders. Tune in to learn the best strategies for growing your business, podcast, and digital community.

All Episodes

Community

Stop hiding behind your brand: Why Founder-Led brands are winning right now

July 23, 2026 • Kristina Bartold • Episode 381

0:00 | 15:29

People still aren’t talking enough about how people buy from people they trust.

With increasingly crowded platforms with AI-generated content and polished marketing, founder-led brands are standing out more than ever.

That is why founders can no longer afford to hide behind their logos, you need to step out and consistently show up as the face behind your business in order to build trust, create community, and generate long-term growth.

In this episode of Community Kristina explores why this shift is happening in marketing today and why trust no longer sits solely with companies and logos, but with founders, creators, and real people.

In this episode, you'll learn:

Why founder-led brands are outperforming company pages.
How personal branding helps build trust, credibility, and stronger community connections.
The mindset shifts needed to confidently show up online as the face of your business.
Why consistency matters more than perfection when building a founder-led brand.
Simple ways to create authentic content that strengthens your community and attracts aligned customers.
The power of answering your own DMs, sharing your story, and showing behind-the-scenes moments.

If you've been hiding behind your logo or a polished company page, you’re falling behind!

We hope this episode empowers you to step into your visibility and embrace the power of your personal brand.

Mentioned in Episode:

Learn more about the Fame-Ready Entrepreneur Program designed to help entrepreneurs build a personal brand that actually drives revenue-generating visibility for your business at https://katrinaowens.com/group-coaching

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