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"Community with Kristina Bartold" is a podcast focused on helping entrepreneurs and small businesses grow their network, increase their impact using marketing techniques like social media, increase sales, and bring in their ideal client using their digital community.

This show will answer questions like how do I make more sales in my business, what should I post on social media, or how do I grow my following?

Join Kristina twice a week to learn how to grow your business and community!

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Maximize ROI and Build Brand Visibility From Event Sponsorships

February 05, 2026 • Kristina Bartold • Episode 332

Hey Community family! Today Kristina sits down with Staci Millard, Fractional CFO, CEO of Thrive Accounting, and host of Small Business School to pull back the curtain on a topic that so many business owners are curious about but few really understand, event sponsorships.

Fresh off Staci’s event sponsorship at the High Vibe Women brunch in Ottawa, Kristina and Staci dive deep into the dos and don’ts of sponsorships.

They also cover:

Who should sponsor events.
How to know if the event is a good fit to sponsor.
How to actually get a return on your investment.
Why repetition builds recognition and how your energy in the room matters.
The importance of intentionality and integrity in brand collaborations.
Navigating swag bag sponsorships.
How to crush it as an event vendor.
Why not all opportunities are good opportunities.

Stop wasting money on sponsorships that don’t convert and get strategic!

This can be the most or least profitable thing you do for your business so you want to get it right.

Tune in for our roadmap to making sponsorships a tool that fuels your growth, not stunts it.

Connect with Staci:

Instagram

Small Business School Podcast

Thrive Accounting

Mentioned in Episode:

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