How Beck’s Broth Grew to 450+ Retailers with Scrappy Marketing and Founder-Led Content.

Beck’s Broth, is a nourishing collection of bone broth-based lattes, matcha, hot chocolate, and more, with every cup coming complete with 14+g of protein. This week on the Community podcast, Kristina sits down with Founder and CEO, Beckie Prime for an exclusive interview on her journey to 450+ retailers stocking Beck’s Broth in Canada and the USA with scrappy Marketing and founder-led content.

Tune in to hear:

• How Beckie used her background in gut health nutrition to create a product that not only nourishes but truly fits into people’s lives.
• How Beckie has turned her scrappy marketing into a superpower.
• Why Beckie gave herself permission to show up as her authentic self on LinkedIn, and how it’s driving real business.
• The importance of collaboration, not competition, in the CPG industry.
• How Beckie is using community feedback and founder storytelling to build brand loyalty.
• Becky doesn’t hold back in this episode, whether you're a product-based founder or not, this episode is packed with marketing wisdom and a reminder that authenticity and scrappy strategy can be your secret weapon, not a disadvantage! 

If you loved this episode, share it with a friend or tag us on Instagram!
Let us know what resonated most or what you’re going to try in your own business. And don’t forget to follow along Beck’s Broth journey on Instagram @becksbroth

Connect with Beckie:
Beckie Prime
Beck’s Broth
Beck’s Broth Instagram

Use Code SOCIALSNIPPET20

Buy Beck’s Broth:
Healthy Planet
Goodness Me
Amazon

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• 18:59 (Cont.) How Beck’s Broth Grew to 450+ Retailers with Scrappy Marketing and Founder-Led Content.