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"Community with Kristina Bartold" is a podcast focused on helping entrepreneurs and small businesses grow their network, increase their impact using marketing techniques like social media, increase sales, and bring in their ideal client using their digital community.

This show will answer questions like how do I make more sales in my business, what should I post on social media, or how do I grow my following?

Join Kristina twice a week to learn how to grow your business and community!

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Community

How We Built Lead Magnets That Actually Work.

November 17, 2025 • Kristina Bartold • Episode 309

Are you nurturing your community off social media?

Email lists are a community you own and a thriving email lists starts with captivating Lead Magnets.

In this practical episode of Community, Kristina is joined by Maria as they dive into what lead magnets/freebies are and how to make ones that truly connect and nurture the community your business is building.

They talk candidly about how their own business has evolved their free lead magnet offerings over the years and the mistakes they’ve made so you don’t have to!

Tune in to hear:

What a lead magnet really is and how to create one that converts.
Why you should build your funnel backward (start with the offer!)
How to avoid creating lead magnets for the wrong audience.
The biggest mistakes they’ve made in funnel creation—and how to avoid them.
Why “done is better than perfect” when it comes to your freebie.
The value of feedback and messy action.

Whether you are just starting your email list or working on an overhaul this episode will help you design aligned offerings your ideal client will love.

Check out our new lineup of freebies at thesocialsnippet.com!

Mentioned in the Episode:

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Check Out Our Freebies:
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Instagram Story Strategy Kit
Podcast Growth Guide
LinkedIn Starter Pack
Instagram Profile Glow-up Guide

Blog - How To Create Lead Magnets Aligned To Your Brand

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